February Recap Blog

February Recap Blog

On February 27th, Triangle Marketing Club hosted Lia Reich, Vice President of Marketing and Communications of PrecisionHawk. To begin the night one of our sponsors, Live Nation of The Carolina’s Region hosted a give away for summer concert tickets in Raleigh. Following this, Zonkd, provided their Better Well Known pitch and was able to connect with the audience about their...

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TMC Speaker Interview Featuring JP Sherman

TMC Speaker Interview Featuring JP Sherman

This month, Triangle Marketing Club is pleased to welcome John Paul (JP) Sherman, the Enterprise Search and Findability Expert of Red Hat. I was given the opportunity to talk to JP before he comes to talk at TMC in March. He is an intelligent, well-experienced dad who enjoys traveling and chasing after his kids. I am excited to share his...

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Branding: How Logos Have Changed Over Time

Branding: How Logos Have Changed Over Time

What do you think of when you hear… Toms Shoes? Or Chipotle? What about Kodak? Did anything negative come to mind? How do you feel when you think of those companies? What we perceive about a particular product or service is ultimately what shapes our buying behaviors. With such a wide assortment of products and different brands available, brand equity...

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Mobile App Development Experience

Mobile App Development Experience

Want a closer look on my mobile app development experience? Jump into this blog with me as I explain the steps and stages I’ve been taking as an intern with TMC to help develop our mobile application. The new TMC app puts our website in the palm of your hand, easing the way to RSVPs for events, blog reading, and...

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How Journalism Can Make You A More Effective Marketer

Every good marketer is always trying to find the most effective way to move from concept to consumer through the use of brand outreach, proper advertising, and consistent customer satisfaction. This essential business action of promoting and selling products or services involves appealing to a customer base in the most creative and efficient way. If you take a moment to...

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Sponsor Spotlight: FlowGLOBE

Sponsor Spotlight: FlowGLOBE

FlowGLOBE provides high-quality Mobile Application, custom business software, and Custom Website Development in the Raleigh/Durham area. They craft fully functional websites, software, and mobile and desktop applications using a strategic combination of user testing, design sprints, elegant UX patterns, and rapid application development technologies. “WE specialize in working with purpose-driven companies, people, and organizations. We love solving complex problems. And,...

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January Recap Blog

January Recap Blog

On January 30, TMC hosted not one, but two speakers: Laurie Ruettimann and Kristen Douglas to speak about Trends for Attracting & Retaining Talent in 2018. The two offered opinions from an HR point of view as well as a recruiter’s. We like to have fun at TMC so once everyone got comfy and a quick refill, we took the...

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Why Creativity is Important for Marketing

Why Creativity is Important for Marketing

What truly makes companies stand out from one another? Creativity. In this day in age, it is crucial to stay up to date with changes and innovations in order to be effective in marketing. As marketers, we are constantly trying to find favor in the eyes of consumers. Creativity is the most important tool for success of a business. “I...

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