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25 April Tuesday

Journey Mapping for Marketers with Cait Vlastakis Smith of PointSource

25 April 2017, 18:00 - 25 April 2017, 18:00
KnowledgeTree, 3210 Hillsborough St.
Raleigh, NC US

Join Triangle Marketing Club in April when we host Caitlin Vlastakis Smith, Director of Digital Strategy at PointSource, LLC, who will share with us how marketers can use an important strategic activity—journey mapping—to better serve and engage customers.  

Are you looking to drive engagement and hear your customers say, “WOW, I love these guys!” 

Want to simplify and remove friction from the buying process? 

Ever dream of getting creatives, technologists, and sales together to work towards a common goal, but don’t know where to start?


Attend our April event to:

– Learn how, when and why to build a journey map

– See how journey mapping helps us reframe problems and get “unstuck”

– Start using journey mapping as a tool to break down silos across sales, strategy and creative

– Build consensus around customer pain points and set the stage for creative problem solving

– Ignite passion, clarity and empathy for the customer, helping teams put aside constraints that limit amazing, kickass ideas

– Identify key moments in the journey where specific marketing efforts can help ease friction between the customer and the brand

– Learn practical tools, tips and methods to stop overthinking and start doing


Anyone (ANYONE!) can initiate a journey mapping exercise within their organization. My goal is to give you the confidence to start initiating this activity immediately. You can be a new marketer, long-time executive, intern, writer, designer, developer…your job title is irrelevant. All you need are a few foundational tools, which we’ll discuss during this talk.

Like cool free stuff? Register here for a chance to win the monthly SpringBoard Promotions Giveaway and Concert Tickets

More Details to Follow…


Please note: we are asking for your first and last name to make name badges.  Many people are just using their first name and last initial.  To provide better networking and keep the amount of prep time to a minimum, we are asking that people provide their first and full last name. 

How to reach KnowledgeTree’s  Office and find a parking spot: 

The Knowledge Tree is located on the corner of Hillsborough and Henderson St.  The entrance is in the back of the building (Nehi Bottling Company).  There is a restaurant right beside the Nehi Bottling Company to the left, The Wild Cooks Indian Grill. 

There will not be a sign for The Knowledge Tree from the front.  Just know it is behind the Nehi Bottling Company, and the Indian Restaurant.

For parking:  You can either park in the lot that is pictured right behind The Knowledge Tree, on the side streets of the neighborhood surrounding it, (such as Henderson St.), or at the Dan Allen Deck a few minutes down Hillsborough St. off of Dan Allen Dr.

Traffic – Hillsborough Street is currently adding round abouts – which means they have removed the right travel lane.  You will want to leave early.  Google Maps has a feature that allows you to judge time to leave.  

Hope this helps!  We look forward to seeing you there!

Date: April 25, 2017
Time: 6:00 pm
Venue Name: KnowledgeTree
Address: 3210 Hillsborough St.
Raleigh, NC US
Organizer Name: Triangle Marketing Club