Speaker Spotlight – Ashley Segura

Speaker Spotlight – Ashley Segura

October 2019 Event Presentation Ashley Segura – Steps to Performing A Social Media Audit   Ashley Segura is a digital marketer and professional speaker based out of San Diego, California. Ashley attended Humboldt State University and earned her bachelor degree in journalism and public relations, minoring in creative writing. She is the VP of Operations for TopHatRank, a search and...

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Speaker Spotlight – Simon Heseltine

Speaker Spotlight For Our September Event Simon Heseltine – Technical SEO Gone Bad Triangle Marketing Club is pleased to introduce this month’s guest speaker; Simon Heseltine. Simon is the VP of Audience Growth at Trader Interactive. His skill set is primarily focused on the areas of SEO, SEM, and digital marketing. Simon was gracious enough to take some time out...

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Integrated Marketing Communication

Building Lifelong Brand Loyalty Integrated Marketing Communication (IMC), or cross-channel marketing, is something many of us are familiar with. A few years ago, a grocery store convinced me that it was unique by employing this approach. While shopping, I noticed a sign that encouraged me to download the store’s app for a coupon. Not long after, I was prompted by...

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May Speaker Blog: Mark Fidelman

May Speaker Blog: Mark Fidelman

May’s Triangle Marketing Club event is kicking off the summer with a presentation from Mark Fidelman, Chief Marketing Officer at Fanatics Media. Mark has an extensive sales and marketing background, and this month he is going to share his presentation “The 8 New Rules for Marketing” with the TMC Audience. We are more than excited to have Mark here with...

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How to Create Effective and Affordable Video

How to Create Effective and Affordable Video

March 2019 TMC Event How to Create Effective And Affordable Video Triangle Marketing Club is excited to host Erik Woodard from Marshall Multimedia for our March event. On March 26th, Erik will be teaching us the high-level approach and processes that will make video more affordable and more effective. I was able to speak with Erik before this month’s event...

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Part 1: Influencer Marketing from the Influencers Point of View

Part 1: Influencer Marketing from the Influencers Point of View

What seems to be a relatively new phenomenon actually dates back before the turn of the 20th century, evolving into what we all know it as today: influencer marketing. Before bloggers, Instagrammers, and YouTubers there were celebrities and other high profile public figures promoting products and services on behalf of a brand. And with the ever-increasing popularity of social media,...

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