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Integrated Marketing Communication

Building Lifelong Brand Loyalty Integrated Marketing Communication (IMC), or cross-channel marketing, is something many of us are familiar with. A few years ago, a grocery store convinced me that it was unique by employing this approach. While shopping, I noticed a sign that encouraged me to download the store’s app for a coupon. Not long...

Branding: How Logos Have Changed Over Time
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Branding: How Logos Have Changed Over Time

What do you think of when you hear… Toms Shoes? Or Chipotle? What about Kodak? Did anything negative come to mind? How do you feel when you think of those companies? What we perceive about a particular product or service is ultimately what shapes our buying behaviors. With such a wide assortment of products and...

Why Creativity is Important for Marketing
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Why Creativity is Important for Marketing

What truly makes companies stand out from one another? Creativity. In this day in age, it is crucial to stay up to date with changes and innovations in order to be effective in marketing. As marketers, we are constantly trying to find favor in the eyes of consumers. Creativity is the most important tool for...

Origins of Using Santa Claus in Advertising
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Origins of Using Santa Claus in Advertising

With Christmas right around the corner, now would be an appropriate time to dive into the history of Santa Claus in advertising. Who gets the credit here? Did the Coca-Cola Company create the figure we know today as Saint Nicholas? Or perhaps, was Coke the first one to utilize Father Christmas in the advertisements? The...

by December 1, 2017December 1, 2017
TMC Speaker Interview Featuring Martin Weinberg
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TMC Speaker Interview Featuring Martin Weinberg

Triangle Marketing Club will be hosting another fun networking event on Tuesday, October 24th at 6pm! This event will include a presentation from the talented Martin Weinberg, former Director of Marketing at SEMrush. This digital marketing strategist will present the topic of “Creative Ways to Find New Online Prospects”. Looking for opportunities to expand your...

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Who’s the Real April Fool?

April 1st was a short while ago, and many different companies celebrated in their own ways in the forms of gag emails, fake products, and hilarious advertisements. Let’s take a look at some of the best contenders. Amazon released an advertisement for a new feature of the Echo, called Petlexa. This adorable feature claims to...

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Sponsorship Spotlight: OnWired

Here at Triangle Marketing Club, we are lucky enough to have wonderful sponsors to facilitate our monthly events, such as the upcoming Journey Mapping for Marketers with Cait Vlastakis Smith of PointSource on Tuesday, April 25th. Marketers from the Raleigh/Durham area are invited to network, enjoy refreshments, and listen to brilliant guest speakers discuss a...

Super Bowl LI Advertisements: What’s Your Favorite?
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Super Bowl LI Advertisements: What’s Your Favorite?

The biggest sporting event of the year is about to arrive: Super Bowl LI, which ironically doesn’t involve any bowling at all. Companies pay over $5 million for a 30 second commercial during the game, and whether they’re adorable or terrifying, they certainly are memorable. Let’s have a look at some of the best contenders...