Author: Jared Brickman (Jared Brickman)

Jared Brickman (Jared Brickman)

I help Fortune 100 brands like IBM and Spectrum market artificial intelligence, the internet of things, and other emerging technologies. It’s my focus as Senior Marketing Strategist at Centerline Digital. With new approaches to branding, messaging, and advertising, we’re overcoming the barriers to adoption.

Prior to relocating to the Research Triangle in 2016, I spent 2.5 years building a content marketing platform for the world's largest retail dentistry brand, Aspen Dental. It was less "brush your teeth" and more NASCAR races, food truck pranks, and Twitter chats with Danica Patrick. The program turned around the business’s reputation. By reaching more than 80 million people through content marketing and mainstream media, we flipped the online conversation from deeply negative to overwhelmingly positive.

Art and technology have been life-long pursuits of mine. My earliest memories are of composing MIDI music. In college, I studied the business of music, taking an interest in the way artists used technology to build their brands. It inspired me to bootstrap a startup for digital music promotion. My endeavor caught the attention of a boutique agency that advertised business jets to billionaires. I joined them in 2010 and have been advertising ever since.

If I’m not marketing, I’m hiking mountains with my beagle hound, biking greenways with my pals, and swimming laps in the pool. The TV I watch will never be better than "The Wire," but I watch plenty nonetheless. It’s because of my wife Sarah, who freelances as a television critic.

For her (and everyone else), I hope my work in emerging technology will help speed its adoption—making the world more prosperous, healthy, and sustainable.

http://jbrickman.com

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