What do you think of when you hear… Toms Shoes? Or Chipotle? What about Kodak? Did anything negative come to mind? How do you feel when you think of those companies? What we perceive about a particular product or service is ultimately what shapes our buying behaviors. With such a wide assortment of products and...
With Christmas right around the corner, now would be an appropriate time to dive into the history of Santa Claus in advertising. Who gets the credit here? Did the Coca-Cola Company create the figure we know today as Saint Nicholas? Or perhaps, was Coke the first one to utilize Father Christmas in the advertisements? The...
