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Marketing Automation

March 2018

Using Onsite Search as a Conversion Multiplier

JP Sherman of RedHat presented in March of 2018. From this video you will learn:

– Why is onsite search essential for marketers, analysts & business intelligence?
– Understanding the predictable behaviors of users as they search?
– How can you improve the results for your onsite search?
– How to measure data from onsite search & turn it into intelligence?
– Why UI/UX is critical
– How to not be Google & be useful for your customers.