Category: <span>Marketing Strategy</span>
Scott Brinker, VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; & Program Chair of MarTech,
Topic: Five Disruptions to Marketing as We Know It
– Digital transformation
– Microservices & APIs
– Vertical Competition
– Digital Everything
– Artificial Intelligence
How to Create Video that Gets Attention w/ Amy Schmittauer Landino
Amy Schmittauer Landino’s best-selling book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies to help you create video that gets the attention you deserve and builds real relationships with your community.
Using Onsite Search as a Conversion Multiplier
JP Sherman of RedHat presented in March of 2018. From this video you will learn:
– Why is onsite search essential for marketers, analysts & business intelligence?
– Understanding the predictable behaviors of users as they search?
– How can you improve the results for your onsite search?
– How to measure data from onsite search & turn it into intelligence?
– Why UI/UX is critical
– How to not be Google & be useful for your customers.
Lia Reich The Creative Science Behind Marketing
the creative aspect of marketing and how to implement the art of creativity into your daily work routine.
Christoph Trappe of scribble Live
Dan London of Bandwidth, Greg Ng of Pointsource, JT Moore of Bandwidth, & Karlie Justice of NCMA
Cait Vlastakis Smith of Pointsource
Dean Logan, Creative Director of French West Vaughn
The Panel Marty Martin, CEO of Adapt Partners, Technical SEO Agency; Russ Jones, Principal Search Scientist at Moz Patrick Stox, SEO Specialist for IBM; Jenny Halasz, President of JLH Marketing
And MCed by Phil Buckley, Director, Technical Search of Adapt Partners, Technical SEO Agency
(sorry for the noise, it was St. Patty’s Day.)
Richard Averitte of Good Vibrations Consulting
(that really turned out to be March due to weather issues)